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Australian CI Practices : A Comparison with the U.S.

Babette Bensoussan and Edward Densham

mardi 14 mars 2006, par anass


Is there a difference between the practice of competitive intelligence in Australia with its practice in the U.S. ? While globalization is shrinking the barriers of distance, environmental differences in the two business arenas exist in the form of competition pressure, national and corporate culture, government and legal policies, and market alliances. Although the discipline may have originated as a formal and structured function in the U.S. back in the 1980s, it would appear that organizations in Australia have been slower to accept the value and benefits of a formalized approach to information gathering and analysis. Examples of best practice are often large U.S. companies with the resources to support the function. In some areas of the Australian business community, there exists dissatisfaction with sub par Australian competitive intelligence - a function of the ‘quick fix’ mentality that encourages ‘bolting CI on’ to existing functional structures. Australia also lacks a competitive intelligence training ground.

There are few MBA graduates working in the field, few business schools teaching the practice, only two consultancy firms dedicated to competitive intelligence in existence and the SCIPAust membership is small. The relative size, available resources, and level of national awareness have led to competitive intelligence being less formalized and structured in Australia when compared to the U.S.

Source :Vtech.Journal of Competitive Intelligence and Management.Volume 2.Number 3.2004.Auteurs :Babette Bensoussan and Edward Densham

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